We are seeking a highly analytical CRM Data and Insights Officer to manage, interpret and optimise data within our CRM systems, supporting targeted recruitment and conversion activity. Reporting to the CRM Communications Manager, you will play a critical role in delivering actionable insights that enhance campaign performance, improve segmentation strategy and inform decision-making across the student journey. 

This role sits at the heart of our transition from legacy systems to a new enterprise CRM platform. You will ensure data integrity, governance and usability throughout this transformation, maintaining continuity while unlocking new analytical capability. Your work will directly influence how we personalise communications, score and manage leads, and identify opportunities to improve engagement and conversion rates. You will take ownership of CRM data quality, leading on segmentation strategy and ensuring accuracy, consistency and compliance. 

Working closely with Digital and Library Services, you will embed best practice in data management processes including deduplication, tagging, source tracking and lead scoring. By analysing behavioural, demographic and engagement data, you will identify key audience groups and optimisation opportunities across campaign journeys. You will produce regular and ad-hoc performance reports, develop dashboards and visualisations, and translate complex datasets into clear, compelling narratives for stakeholders. Your ability to communicate insight effectively will empower colleagues across marketing, digital and events teams to make evidence-based decisions. 

We are looking for candidates with substantial CRM experience, strong analytical capability and demonstrable expertise in segmentation, campaign analysis and data visualisation. You will be proficient in CRM databases, Excel and tools such as Power BI or similar reporting platforms. A strong understanding of GDPR and data protection principles is essential. We offer 30 days’ annual leave plus University closure days and Bank Holidays, flexible and hybrid working arrangements, and a supportive, inclusive environment committed to equality of opportunity. If you are detail-oriented, insight-driven and motivated by using data to deliver measurable impact, we encourage you to apply and help shape the future of CRM at Middlesex University.

For questions or to discuss the role in detail, please contact Swéta Rana, Head of Digital Marketing: s.rana@mdx.ac.uk

Closing Date: 07 Apr 2026

Department: Professional

Salary: £33,125 to £36,698 per annum
Permanent

Join Middlesex University at an exciting moment of digital transformation as we transition from legacy systems to a new enterprise CRM platform. As CRM Communications Officer, you will play a pivotal role in shaping and delivering targeted, high-impact communications across the prospective student journey. Reporting to the CRM Communications Manager, you will plan, build and optimise multi-channel campaigns that drive engagement, nurture leads and increase conversion at every stage of recruitment. 

You will take ownership of email marketing and online conversion campaigns, managing audience segmentation, personalisation, A/B testing, delivery and performance analysis. Working closely with marketing and events teams, you will create compelling, audience-focused content that reflects the University’s key messages and competitive strengths. From recruitment event campaigns to automated nurture journeys, your work will directly influence student decision-making. A key focus of the role will be supporting the migration of communications and workflows into our enterprise CRM environment, ensuring continuity, accuracy and enhanced capability. 

You will apply strong CRM process knowledge, including segmentation and lead management, while maintaining meticulous attention to data integrity, compliance (including GDPR), and campaign performance reporting. You will build effective relationships with academic departments, professional services, digital teams and the Students’ Union to source engaging content and ensure a cohesive cross-channel experience spanning email, SMS, web and social platforms. 

We are seeking candidates with substantial experience in marketing communications and hands-on CRM use. You will bring excellent copywriting skills, strong organisational and project management ability, and confidence working with complex stakeholder groups. Experience with enterprise CRM systems such as Microsoft Dynamics and knowledge of the higher education sector are desirable. 

For further information, please contact Swéta Rana, Head of Digital Marketing, s.rana@mdx.ac.uk

Closing Date: 06 Apr 2026

Department: Professional

Salary: £37,357 to £42,653 per annum
Permanent