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Head of Student Marketing

Global Marketing & Recruitment

Location:  Hendon
Starting Salary:  £52,451 to £60,408 per annum
Grade:  Grade 9
Contract Type:  Permanent
Hours per Week:  35.5
Date Posted:  Thursday 11 July 2019
Closing Date:  Sunday 28 July 2019
Interview Date:  To be confirmed
Reference:  MKG261-R
Job Details:    Job Description    

Middlesex is an amazing university with a compelling story to tell.  We transform students’ potential into success and inspire them to achieve and do things they never thought possible.


Be part of the talented and innovative area putting Middlesex University on the map by joining our newly formed Commercial Group, with expanded marketing and communications teams.  We are looking for a range of highly motivated marketing and communications professionals to join these ambitious teams.  Based at our campus in Hendon, North London, they work collectively to raise awareness of Middlesex University and support student recruitment targets, as well as drive our reputational goals.


The Head of Student Marketing is responsible for shaping the end-to-end experience for Middlesex University’s prospective students, raising awareness and boosting acquisition and then driving conversion across all stages of the journey to enrolment.  They will lead and develop a team of 18 marketing and recruitment professionals in support of this.


The role leads on the University’s integrated marketing campaigns, customer nurturing programmes, events management and email marketing. It will ensure the development of highly targeted and sector leading student recruitment campaigns across all channels, including advertising, social media, nurturing/conversion campaigns and events such as Open Days.  They will ensure all of these are underpinned by compelling messaging and stories, and support the development of this in line with the Middlesex University brand.   

To excel in this role, you will be creative, results driven and able to manage a complex range of internal and external stakeholders, including academic colleagues and agencies.  You will be passionate about a coherent prospective student experience which encourages engagement and motivation to study. You will be able to develop appropriate objectives for campaigns and activities, evidence impact of your teams’ work and be committed to continuous improvement of this.


For further information on the role, or to arrange an informal discussion, please contact Paul Woods, Director Marketing & UK Recruitment by email to P.Woods@mdx.ac.uk or by phone on 0208 411 4306.


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