Web Content Manager

We are looking for a talented and passionate Web Content Manager to help bring our website content to live, ensuring it is audience-focused, on-brand and up-to-date. To be successful in this role, you’ll be an excellent communicator, with a flair for writing and a proven ability to work with style and tone-of-voice guidelines. Experience of using content management systems for large public-facing websites is a must, as is a strong understanding of content and SEO strategies. This is an exciting time for Middlesex University - we recently launched a new strategy and a new website, we have refreshed our brand, and have on multiple projects to continue the transformation. 

Middlesex University is a global university with campuses in London, Dubai and Mauritius. In the UK, we are a top 2 young university and we have an international reputation for our approach to teaching creative, technical and professional skills. Our community includes more than 40,000 students as well as academics and partner organisations. We are passionate about turning knowledge into action to shape a brighter, more inclusive and equitable world. We value diversity and strive to create a fairer, more equitable work environment for our staff and students. We offer a range of family friendly, inclusive employment policies, excellent flexible and hybrid working arrangements, staff diversity networks, campus facilities and services to support staff from different backgrounds. 

This role offers the perfect opportunity to bring together your passion for digital content production and strategy, working with staff across the University to help us take our new website to the next level. As our new Web Content Manager, you’ll play a major part in our transformation project, where you will be developing content for our newly launched website. You’ll become the University’s go-to person for advice and recommendations on producing user-focused, engaging, accessible and search-engine-optimised web content. You’ll also be responsible for managing a hub-and-spoke model for web content production across the University, training staff and supporting teams. 

Working with our Digital Experience Manager, you’ll develop our website content strategy and SEO strategy, embedding an evidence-based culture into our website content production and representing the web team on cross-departmental projects. 

Your key responsibilities will include: 

• To maintain communication channels across our business as usual multiple content creation teams, ensuring the work of both teams are aligned and best-practice is shared 

• To create, write, edit and oversee website content to ensure it is well-written, accurate, reflecting the Middlesex University tone of voice and house style 

• To create and maintain a content and activity calendar, showcasing what the team is working on 

• To manage a hub/spoke model for website content production, ensuring our website content is up to date, legally compliant and reflects the MDX brand 

• To develop and run training programmes for website editors across the University – including the delivery of face-to-face and remote training, ensuring staff editing our website are confidently able to maintain the website content they are responsible for 

• To become the Web team’s go-to person for website content accessibility and user-experience, interpreting WCAG guidelines and making recommendations based-on reports from tools such as SiteImprove, to ensure our website content is intuitive and audience-focused 

• To take an evidence-based approach to website content production, using Google Analytics, running A/B tests and undertaking in-person and online testing of website content to ensure it meets the needs of our core audiences  

• To oversee our web content strategy, ensuring our web content and its governance and workflows are able to support the needs of the University and our audiences 

• To work with our brand and content team to ensure our house style and tone of voice is embedded across all our website content and that our guidelines reflect best-practice in website content  

• To represent the web team on projects with web content production outputs from across the University and to manage small to medium-sized web content projects originating from within the web team 

•To be the web team’s lead on search engine optimisation (SEO), developing and maintaining the website SEO strategy and ensuring our content is produced with SEO in mind.

If you wish to discuss the job in further detail please contact, Andreea Savin, Digital Experience Manager, via email at a.savin@mdx.ac.uk